A Midwestern Origin Story
I have always loved stories where place is a character. Beloit, Wisconsin, feels like that in the life of Konya Schuh. She grew up in a city stitched into her family’s identity, where her parents, Ken and Diane Hendricks, started ABC Supply in the early 1980s and turned it into a national powerhouse. In that environment, buildings were not just assets. They were canvases. They were second chances.
Born in the early to mid 1980s, Konya came of age amid shop talk, job sites, and the everyday cadence of an entrepreneurial home. She studied at DePaul University, leaning into business and design, then stepped into real estate in the early 2000s. Over two decades later, she has built a reputation as a broker, developer, and hands-on renovator with an eye for historic character. I sense a clear throughline in her story. She learned early that you can change the story of a place if you are willing to roll up your sleeves and keep showing up.
The Hendricks Legacy
To understand Konya, you have to understand Diane and Ken. They co-founded ABC Supply in 1982, buying materials companies and making them better, often by believing in the bones of a business when others did not. Ken, born in 1941, died in 2007 from a fall, leaving a legacy of grit and contrarian optimism. Diane continued to lead, becoming chair of ABC Supply and, by 2025, America’s richest self-made woman with a net worth exceeding 22 billion. She is also a two-time cancer survivor and a force in philanthropy and politics.
Their philosophy was simple and bold. Fix what is broken. Invest in people. Expect excellence. It is no surprise that Konya is one of seven children raised to see possibility where others see blight. The family poured that outlook into Beloit, acquiring struggling properties and reimagining them with patience that spanned years. When I watch Konya work, I hear echoes of that creed.
From Broker to Builder on Camera
By the time cameras rolled for the A&E series Betting on Beloit in 2025, Konya was not playing a part. She was living her job. As a broker affiliated with Century 21, she bridges the buy-sell world with the hands-on reality of construction. With her husband, builder and plumbing contractor Matt Schuh, and a tight-knit team that includes project manager Pete Woodkey, she takes on houses and blocks like puzzles that deserve respect.
Betting on Beloit follows Konya and Diane as they renovate properties and try to spark neighborhood turnarounds. The show mixes sawdust with sentiment. One moment you see a wobbly railing and a budget spreadsheet. The next you are watching a mother-daughter debate on paint colors or floor plans. It is warm, funny, and a reminder that family businesses are still businesses. I loved the way the series made small victories feel big. A stubborn door finally opens. A porch light flicks on. A buyer walks through a home and sees a future.
The work is not just for TV. In 2025, Beloit College Park home tours and sales generated millions that fed back into local revitalization, and Konya’s visibility earned recognition, including a Standout of the Year nod for bringing state and national attention to Beloit’s transformation. The story is not glamorous in the usual television sense. It is something better. It is honest.
Marriage, Children, and the Texture of Daily Life
Part of what makes Konya compelling is how grounded she is. She is married to Matt, her partner in life and projects, and she is a proud mom of two. Her eldest, Aidan, reached his early twenties in 2025, and her younger child keeps a lower profile. On social media, she shares flashes of family life that feel familiar to anyone juggling carpools and closing documents. I relate to that balance. Work does not pause for family, and family does not fade when the workday starts. She calls her kids beautiful and crazy with affection that reads like a smile.
Her relationships with her mother and siblings shape everything. There are seven children in the Hendricks family, a large table to gather around, and a lot of shared history. Konya describes Diane as a best friend, even when they disagree on projects. I see that dynamic on screen. The disagreements are not drama for its own sake. They are the sounds of people who care enough to argue and stick around for the outcome.
Values That Drive the Work
Not every city gets a second act. Beloit is trying for one, and Konya is a central player in that effort. Her values are plain. Respect the past. Invest in the future. Work toward the middle where neighbors, students, tradespeople, and businesses all benefit. Losing her father in 2007 could have been the moment where the family looked inward and played it safe. Instead, it seems to have deepened their resolve. I am struck by how often she chooses the less flashy path. Revitalization is careful, iterative, and sometimes slow. It is also transformative.
Midwestern can-do energy comes through in her speech. Not naive. Not cynical. Be persistent. Fix broken things. You call again when a deal fails. Houses with good bones are protected.
Recent Momentum and What Comes Next
The momentum from 2025 feels real. Betting on Beloit found an audience that wanted substance with its storytelling, and conversations about a second season started soon after. Meanwhile, the actual work continues. Properties change hands. New owners move in. Streets start to look cared for. On Instagram, where she posts as @konyaschuh, she shares quick hits from renovations, family milestones, and behind-the-scenes glimpses of production. She also appears on Threads and TikTok, with X mentions largely tied to media interviews and clips from the show.
Konya’s net worth is not publicly disclosed. That is both unsurprising and beside the point. Her mother’s fortune is well documented. Konya’s reputation is measured less in cash and more in square footage saved and neighborhoods steadied. In a media landscape hungry for scandal, her profile is refreshingly free of it. Coverage is positive, and the work speaks louder than the chatter.
A Select Timeline
- Early 1980s: Born in Beloit, Wisconsin, into a family building ABC Supply from a single location into a national distributor.
- Late 1990s to early 2000s: Studies at DePaul University with a focus on business and design.
- Early 2000s: Begins career in real estate, moving from sales to development and construction.
- 2007: Father Ken Hendricks dies. The family doubles down on business growth and community investment.
- 2010s: Deepens work in historic renovations across Beloit while raising two children with husband Matt.
- 2022: Broader business profiles spotlight the Hendricks family’s strategy of reviving distressed assets.
- 2025: Stars with Diane in Betting on Beloit, leads tours and sales in the Beloit College Park area, and earns recognition for community impact.
- Early 2026: Continues active projects, social engagement, and conversations about the show’s future.
Family at a Glance
- Parents: Diane Hendricks, co-founder and chair of ABC Supply, America’s richest self-made woman as of 2025, and a driving force behind Beloit’s revitalization. Ken Hendricks, co-founder of ABC Supply, remembered for bold acquisitions and for seeing potential in overlooked places.
- Siblings: One of seven, Konya grew up in a large family where business and service intertwined.
- Spouse: Matt Schuh, a plumbing contractor and home builder who collaborates with Konya on renovations and appears with her on Betting on Beloit.
- Children: Two, including her son Aidan. She keeps details about her younger child private, reflecting a protective approach to family life.
FAQ
Who is Konya Schuh?
Konya Schuh is a real estate professional and television personality from Beloit, Wisconsin. She is the daughter of ABC Supply co-founders Diane and Ken Hendricks and is known for her work in property renovation and community revitalization.
What is Betting on Beloit about?
Betting on Beloit is an A&E docuseries that follows Konya and her mother Diane as they renovate homes and invest in Beloit neighborhoods. The show blends design challenges, family dynamics, and the broader goal of giving a city fresh momentum.
Is Konya Schuh a billionaire?
No. Konya’s personal net worth is not publicly disclosed. Her mother, Diane Hendricks, is one of the wealthiest self-made women in America. Konya’s public work focuses on real estate deals and neighborhood revitalization rather than personal finance headlines.
How is she involved with Beloit’s revitalization?
Konya buys, renovates, and sells properties with an emphasis on historic integrity and livability. She collaborates with local teams, organizes tours, and leverages media attention to support community investment and encourage homeownership.
Who is her husband?
Her husband is Matt Schuh, a plumbing contractor and builder. He works alongside Konya on renovations and appears on Betting on Beloit as part of the core project team.
Does she have children?
Yes. Konya is a mother of two, including her son Aidan. She shares selective family moments on social media and describes motherhood as central to her identity.
What is ABC Supply?
ABC Supply is one of North America’s largest distributors of roofing and exterior building products. It was founded in 1982 by Diane and Ken Hendricks and remains central to the family’s business legacy.
Are there controversies surrounding Konya?
No major controversies are associated with Konya. Public coverage focuses on her work ethic, her role in Beloit’s renewal, and her family’s multi-decade commitment to rebuilding communities.
Where can I follow her?
She posts on Instagram as @konyaschuh, with additional activity on Threads and TikTok. Her updates include behind-the-scenes renovation footage, family snapshots, and highlights from Betting on Beloit.
